Safety is not just a matter of importance for the average consumer. Modern fleets operate with dozens to thousands of vehicles on the road every day, and while safety has become a major concern for vehicle buyers, it also extends to fleet management, requiring sophisticated automated safety technologies to reduce the risk of accidents or injuries while also helping to improve operational efficiency. According to the most recent National Highway Traffic…
By Fred Jarrar, Vice President & General Manager, Power & ASIC BU The automotive industry is experiencing a period of rapid innovation, particularly in the development of advanced driver-assistance systems (ADAS). The value of sensors for ADAS and electrification is growing at 17% CAGR and will reach $3 billion in 2029, according to Yole Group. High-resolution cameras and in-vehicle displays are becoming standard components of ADAS systems, generating substantial data…
By Fred Jarrar, vice president and general manager of indie Semiconductor’s Power and ASIC Business Unit Wireless charging is becoming an essential feature for drivers and passengers. The convenience of being able to set a device down on a charge pad without the hassle of connecting to cords or cables, plus the streamlined appeal of a decluttered and modern in-cabin environment, is contributing to the overall comfort and driving experience.…
By Vincent Wang, VP of Sales and Marketing, Asia Light emitting diodes (LEDs) are a versatile, physically compact light source with a long operational life. They are also extremely efficient, far more so than incandescent bulbs, with high-brightness LEDs (HB-LEDs) now available that exceed 200 lumens per watt (lm/W). This lends itself to be an ideal choice for illuminating interior and exterior automotive applications. HB-LEDs, deployed in an array configuration…
Charging. Charging. Charging. Consumers today have an insatiable demand for power away from the home or workplace to keep their personal devices charged and connected to entertainment, work applications, and social networking. This is particularly true with younger generations whose waking hours are seemingly absorbed by apps, social media, gaming, and content streaming! In fact, the global average for individual mobile device use increased by 30% over a two-year span1…
Convenient and Efficient On-the-Go Wireless Power Delivery with Qi2 by Paul Hollingworth, EVP of Sales and Marketing While not yet ubiquitous, wireless charging has become widely available for smartphone users, with many of today’s phones supporting cord-free power transfer. This allows consumers to power their phones from standalone charge units and charging pads integrated into work surfaces, furniture and, more recently, vehicles. Charging a phone on-the-move is a high priority…
The transformative power of lighting and power-delivery solutions By Michael Wittmann, Senior VP of Marketing From the incredible leaps forward in driver assistance and vehicle safety to the ever-increasing adoption of all-electric vehicles, there are a growing number of areas where advanced semiconductors are underpinning the rapid evolution of automotive technology (Autotech). However, today’s vehicles aren’t just about getting from A to B safely or in the most environmentally sustainable…
