Media
Driver Safety and Automation
Media
Driver Safety and Automation
Product Line

Driver Safety and Automation

  • Sensor Innovation to Address FMVSS No. 127

    Sensor Innovation to Address FMVSS No. 127

    By Chet Babla, SVP, Strategic Marketing at indie The National Highway Transport Safety Administration’s (NHTSA) Federal Motor Vehicle Safety Standard (FMVSS) No. 127 in the U.S. mandates Automatic Emergency Braking (AEB) and Pedestrian Automatic Emergency Braking (PAEB) – including, for ...

  • Improving Pedestrian Safety: How Innovations in ADAS Are Shaping Safer Roads

    Improving Pedestrian Safety: How Innovations in ADAS Are Shaping Safer Roads

    October marks Pedestrian Safety Month in the U.S., a national effort to raise awareness about the importance of pedestrian safety. Led by the U.S. Department of Transportation (USDOT) and the National Highway Traffic Safety Administration (NHTSA), this annual observance is ...

  • Unlocking Mass-Market ADAS with AI-enabled Sensor Processing

    Unlocking Mass-Market ADAS with AI-enabled Sensor Processing

    By: Abhay Rai, Chief Product Officer, indie Semiconductor Automotive safety has been a persistent challenge in the industry, with fatal crashes claiming lives at an alarming rate worldwide. While legislation and enforcement play a key role in addressing this issue, ...

  • Distracted Driver Awareness Month

    Distracted Driver Awareness Month

    Distracted driving at 55 mph for five seconds is the same as driving with your eyes closed the length of a football field. Let that sink in. In honor of April being Distracted Driver Awareness Month, let’s address the importance ...

  • Keeping an Eye on Alertness with Driver Monitoring Systems

    Keeping an Eye on Alertness with Driver Monitoring Systems

    Michael McDonald, Director of Marketing In-cabin monitoring is essential for enhancing safety, security, and the overall experience for vehicle occupants. When it comes to safety, vision-based monitoring plays a crucial role in helping to reduce potential accidents, improving emergency response, ...

  • Improving Driver Safety with Advanced Signal Processing and Color Filter Arrays

    Improving Driver Safety with Advanced Signal Processing and Color Filter Arrays

    By Michael McDonald, Director of Marketing Image processing and vision-based sensors are fast becoming critical components for driver safety features. Reading traffic signals, street signs and lane divide colors accurately is essential to a vehicle’s ability to process information for ...

  • ADAS Sensing Architectures – Distributed or Central?

    ADAS Sensing Architectures – Distributed or Central?

    By Chet Babla, SVP Strategic Marketing With driver assistance and driving automation requiring multiple sensors and real-time processing, ADAS electrical and electronic system architectures will be challenged by scalability. The societal benefits of greater driver, passenger and road user safety ...

  • Catalyzing the Market Demand for Coherent LiDAR Solutions for ADAS and Driver Automation

    Catalyzing the Market Demand for Coherent LiDAR Solutions for ADAS and Driver Automation

    Advanced low-cost solution offers high performance, power, and ultra-compact size for mass deployment by Michael Wittmann, Senior VP of Marketing In our previous blog, we discussed multiple sensor modalities, including light detection and ranging (LiDAR), and their relative merits for ...

  • Increasing Sensor Adoption for Enhanced Driver Automation

    Increasing Sensor Adoption for Enhanced Driver Automation

    by Chet Babla, SVP of Strategic Marketing Understanding the Sensor Modalities Enabling the Uncrashable car In our last blog, “In Pursuit of the Uncrashable Car,” we identified the need for various sensor modalities to gather data. This data is critical ...

  • In Pursuit of the Uncrashable Car

    In Pursuit of the Uncrashable Car

    by Donald McClymont, CEO A Social Imperative The World Health Organization (WHO) has widely reported that over 1.3 million people die tragically each year due to road traffic accidents globally, and many millions more are injured. Sadly, a large majority ...