By Chet Babla, SVP, Strategic Marketing at indie The National Highway Transport Safety Administration’s (NHTSA) Federal Motor Vehicle Safety Standard (FMVSS) No. 127 in the U.S. mandates Automatic Emergency Braking (AEB) and Pedestrian Automatic Emergency Braking (PAEB) – including, for ...
October marks Pedestrian Safety Month in the U.S., a national effort to raise awareness about the importance of pedestrian safety. Led by the U.S. Department of Transportation (USDOT) and the National Highway Traffic Safety Administration (NHTSA), this annual observance is ...
By: Abhay Rai, Chief Product Officer, indie Semiconductor Automotive safety has been a persistent challenge in the industry, with fatal crashes claiming lives at an alarming rate worldwide. While legislation and enforcement play a key role in addressing this issue, ...
Distracted driving at 55 mph for five seconds is the same as driving with your eyes closed the length of a football field. Let that sink in. In honor of April being Distracted Driver Awareness Month, let’s address the importance ...
Michael McDonald, Director of Marketing In-cabin monitoring is essential for enhancing safety, security, and the overall experience for vehicle occupants. When it comes to safety, vision-based monitoring plays a crucial role in helping to reduce potential accidents, improving emergency response, ...
By Michael McDonald, Director of Marketing Image processing and vision-based sensors are fast becoming critical components for driver safety features. Reading traffic signals, street signs and lane divide colors accurately is essential to a vehicle’s ability to process information for ...
By Chet Babla, SVP Strategic Marketing With driver assistance and driving automation requiring multiple sensors and real-time processing, ADAS electrical and electronic system architectures will be challenged by scalability. The societal benefits of greater driver, passenger and road user safety ...
Advanced low-cost solution offers high performance, power, and ultra-compact size for mass deployment by Michael Wittmann, Senior VP of Marketing In our previous blog, we discussed multiple sensor modalities, including light detection and ranging (LiDAR), and their relative merits for ...
by Chet Babla, SVP of Strategic Marketing Understanding the Sensor Modalities Enabling the Uncrashable car In our last blog, “In Pursuit of the Uncrashable Car,” we identified the need for various sensor modalities to gather data. This data is critical ...
by Donald McClymont, CEO A Social Imperative The World Health Organization (WHO) has widely reported that over 1.3 million people die tragically each year due to road traffic accidents globally, and many millions more are injured. Sadly, a large majority ...









